Chapter 9 Outline
Budgeting: Profit Planning and Control Systems
- past sales levels and trends
;- general economic conditions
;- industry trends
;- Other facts affecting industry sales
(e.g. technological change);- political and legal events
;- company pricing policies
;- advertising and product promotions
;- actions of competitors
;- new products
;- market research studies
;
III. Budget Administration and Base Budgeting